Are you an entrepreneur or small business owner? Have you been asked to present at a professional conference? Giving a great seminar can increase your business, your status, and your memorability. Yet most professionals don’t feel 100% comfortable with their ability to develop and deliver an effective seminar.
Here are 3 tips to ensure your “Seminar Success.”
1. Choose three points you MUST get across.
Before developing visuals of any kind, or even an outline of your talk, determine its three most essential points. These points must mean something to your audience, not just be sales incentives. Design your presentation around these points. Stick to them.
2. Don’t waste time with fluff.
Grab your audience from the get-go. Don’t bother to tell them how nice it is to be there, or mention the weather. The first three minutes are essential to your success. Make these minutes count by making them meaningful to the audience.
3. Conclude with a call to action.
It’s not enough to leave people excited. Challenge them with a concrete action. Also offer a “real” resource (a free consultation, an article, something that will help them–no strings attached.)
Seminars are a prime marketing tool. Follow the tips above and make the most of this opportunity!