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How to convince your audience



How To Convince Your Audience

by Guila Muir

Do you think your presentation is “information only?” Do you believe your data will speak for itself?

Think again! The reason you’re presenting is to move an uninformed or dubious audience to change. In fact, 99% of all speakers want to increase their audience’s understanding, at the very least. When you want listeners to understand, believe, or act, these two strategies will help.

1. Insert persuasive phrases.

Choose from the following questions. After figuring out the answers yourself, insert at least two into your presentation. Answer them!

  • “What does this mean to you?”
  • “So what?” (“Here’s what!”)
  • “Why am I telling you this?”

By answering these questions, you demonstrate your ability to view yourself, your company, your story, and your presentation through your audience’s eyes. This ability forms the bedrock of persuasion.

2. Express “What’s in it for Them.”

You know why you’re giving the presentation. But can you express in simple language how the information will help your listeners?

  • Know your audience. Do your homework. Find out what your audience cares about, what it wants to know, its concerns and anxieties.
  • Link every piece of information to your audience’s needs.

Get out of your own head and try listening from your audience’s perspective. Far from being coercive, you are proving yourself to be powerfully aligned with your audience. Your message will benefit, motivate and move them.

Learn about Guila Muir’s Presentation Skills Workshops.

Guila Muir is a premiere trainer of trainers, facilitators, and presenters. Since 1994, she has helped thousands of professionals improve their training, facilitation, and presentation skills. Find out how she can help transform you from a boring expert to a great


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