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All Presenting Is Persuasive http://ow.l


All Presenting Is Persuasive


All Presenting Is Persuasive

Don’t Do a Data Dump!

After stumbling a bit, most presenters are able to name the purpose of any presentation they might give. However, most really stumble when asked if their presentations are meant to persuade anyone of anything.The answer, 99% of the time, is YES. And yet most presenters don’t realize it. As a result, the world is full of “information-only” presentations that do NOT achieve the presenters’ or the audience’s expectations or needs. Information in itself does not lead people to understand, believe, or act. Information alone is a “data-dump,” not a presentation.

Think about it. Why give a presentation at all if you are not attempting to change the audience’s behaviors or attitudes?

Persuasion versus Coercion

“Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.”
– Henry David Thoreau

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